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مولانا مرغوب الرحمن

مولانا مرغوب الرحمن
گزشتہ دنوں کا ایک بڑا مذہبی اور تعلیمی حادثہ، دارالعلوم دیوبند کے مہتمم مولانا مرغوب الرحمن کی وفات ہے، وہ ہمارے بزرگوں کی اس صف میں تھے جو اخلاص، تقویٰ، اﷲیت کی خوبیوں سے آراستہ تھی، اس کے ساتھ تدبیر اور نظم و نسق کی قوت میں بھی وہ ممتاز تھے، ان کی پیرانہ سالی اور امراض جسمانی کو دیکھا جائے تو حیرت ہوتی ہے کہ وہ دارالعلوم جیسے بڑے ادارے کے بارگراں کو کس طرح اٹھائے ہوئے تھے، اﷲ تعالیٰ اعلیٰ علیین میں جگہ دے اب ایسے بزرگوں کا نعم البدل تو کیا بدل بھی مشکل سے ملے گا۔ (جنوری ۲۰۱۱ء)

 

The Role of Values in Social Change: An Analysis from The Qur’ānic Perspective

In the post-industrial revolution world, social change is often studied and understood in the context of change in means of production, mobility, urbanization and change in the constitution of workforce. Role of ethical values is generally confined to personal conduct and manners. Industrial society is supposed to have its own work ethics which may or may not agree with personal ethics and morality. Ethics and morality are generally considered, in the Western thought, as a social construct. Therefore, with the change in means of production or political system, values and morality are also expected to be re-adjusted in order to cope with the changed environment. Sometimes a totally new set of values emerges as a consequence of the change in economic, political, or legal set up. The present research tries to understand the meaning and place of these values in a global socio-cultural framework. Relying essentially on the divine principles of the Qur'ān it makes an effort to understand relevance of these universal and ultimate principles with human conduct and behavior in society.  It indicates that essentially it is the core values, principles, or norms which guide human beings in their interpersonal, social, economic and political matters. Islam being a major civilizing force, culture, and the way of life, provides values which guide both in individual and social matters. The values given by the Qur’ān and the Sunnah are not monopoly of the Muslim. These values are universal and are relevant in a technological society.

Influence of Social Media on Consumer Behavior- Decision Making Process of Fashion Apparels in Lahore City

With the advent of social media many consumers have changed the way they seek and process information for their decisions. Social media, due to its features seems to have growing influence on consumers? buying decision process. As with the number of social media users escalating, businesses are also engaging more with it. Its convenience of use, interactivity and accessibility makes it most cost effective tool. Fashion industry in Pakistan is also flourishing. In this study researcher is trying to explore the impact of social media on consumer buying behavior and decision making process for fashion apparels in one of the major cities of Pakistan (Lahore City). This study, being an explanatory research based on extensive literature review, has tried to study the influence of social media on consumer behavior decision-making process. Primary data was collected through questionnaires survey with the sample size of 350; respondents belong to the Lahore city. Data was collected from main markets, constituted in nine geographical areas of the city Lahore. Data from the survey was statistically analyzed by using Pearson product correlation and Regression analysis. Results indicated important findings about the influence of social media to the each individual phase of consumer decision making process. Positive correlation was found between variables of study, which means social media do influence the consumer decision making behavior at each stage with a differing degree. The findings of this study provided valuable insights for academic practitioners and fashion clothing marketers into consumers decision making practices in terms of fashion apparels of the residents of Lahore.Moreover it also provides a basis for academic practitioners for investigating new upcoming phenomena influencing the original studies of consumers? decision making process.
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